No Tip, More Guests: The Counter Tip Screen Is Backfiring on Fast Casual

When I coined "fast casual," the deal with the guest was simple: better food, no server, no tip. Somewhere along the way the counter grew a tip screen, and guests are now telling us exactly what they think of it. New Savor Intel Consumer Data Insights shows 89% of consumers don't like the tip offer at a counter service, and brands that don't ask for a tip outperformed all other brands on consumer sentiment. Members get the full survey read, the tipping policies of the top 20 fast casual brands, and what operators should do before the tip screen costs them another visit.