The Sweet Spot Is Between Fast Food and Fast Casual
El Pollo Loco just told the Los Angeles Times it has found the sweet spot for cost-conscious guests: flame-grilled chicken that sits above traditional fast food and below premium fast casual. The company's third-quarter results back the headline — system-wide comparable sales up 5.0% for a fourth straight quarter — but the mix underneath is mostly check, not a rush of new visits. Meanwhile Ruby Tuesday replaced its day-of-week deals with everyday meals starting at $9.99 and kept them off the delivery apps. In today's members-only Savor Intelligence report: why the price band between QSR and fast casual only works if you own the channel, and why your reservation book just showed up inside ChatGPT.
Sign up to read this post
Join Now
Previous
Previous
No Tip, More Guests: The Counter Tip Screen Is Backfiring on Fast Casual
Next
Next