Value Just Moved Behind the Login

Restaurant menu prices jumped 0.5% in October, the biggest monthly increase since last December, and they're now up 4.0% over 13 months against 2.2% for groceries. Chains aren't answering with lower menu boards. They're answering with deals you only get after you log in: Habit's $2/$4/$6 menu lives inside its app, and KFC's double points skip delivery entirely. The next step is already visible overseas, where Domino's India says machine learning now sets its price increases. Members get the full read on what value-behind-the-login means for operators, plus this week's Savor Brand Price Watch.