McDonald’s Rented the Driver, Not the Customer

McDonald’s just made Uber the preferred courier for orders placed in its own app, and the real story is what McDonald’s kept: the order, the customer and the loyalty member. Uber gets to drive. Put that next to Topgolf cutting gameplay prices more than 20% for good, and a pattern is taking shape across the industry. Value is moving into permanent price resets, and the best deals are moving into channels the brand owns. Members get the full read on what it means for operators, plus this week’s Savor Brand Price Watch on where chains are parking their sharpest offers heading into Veterans Day.