Who Holds the Pen on Price?

Who sets your menu price? This week the answer split three ways. A second lawsuit over McDonald's AI-assisted pricing now names Deloitte, while a three-unit franchisee says ChatGPT cut his repricing work from five days to two hours. Walmart is delivering Subway at in-store prices, Pizza Hut's new filing shows 275 U.S. franchised closures this year, and tariffs are pushing some imported cheese past $60 a pound. The lesson: pricing power now belongs to whoever owns the data and the channel. Members get the full breakdown.