Convenience Is the New Discount

Guests aren't just spending less. They're showing up less, and the reason surprised us: in William Blair's latest survey, "inconvenient" beat "too expensive." That changes the playbook. Fast food's discount war is winding down in favor of better food, bankrupt operators are turning into bargain deal flow, and Olo's new app, systemwide drive-thru voice AI and loyalty programs are all fighting over the same thing: who owns the guest's next order. Members get the full breakdown.